Executives from traditional media firms who are trying to manage this transition disagreed on the best approach. This was not surprising given the complexity of the problems they face.
Here are three pictures that illustrate some of the challenges for firms that operate in multiple media markets.
The risk of this happening drives the debate about charging for access to websites. That debate was present at the conference, and will be discussed in future postings.
But the larger point is that operating in different channels requires different strategies. Three strategies were discussed at the conference.
One was a classic differentiation strategy - provide content tailored to the interests of different market segments – or niche audiences.