Economics of Media

Discussions of economic forces that shape mass media in the information age.

Showing posts with label synergy. Show all posts
Showing posts with label synergy. Show all posts
Sunday, April 6, 2014

Coordination costs can make it difficult to create synergies at media firms

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Media firms have for years tried to reduce their costs by centralizing the production and marketing of a variety of content. But the cost of...
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Hugh J. Martin (@HughJMartinPhD)
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