1. Each newspaper should charge its readers because prices are a critical economic signal that newspapers need to survive
2. Why new media companies have not reached the point when they can began charging for access to their products
3.New media companies have a business model designed to automate journalism jobs
I started this series of posts because newspapers are finally starting to charge online readers for access to news and advertising.
The prices that readers pay tell each newspaper how much readers value that particular newspaper’s news and advertising. There is no other way that newspapers can figure this out.
So executives watch how prices change to figure out if they should hire journalists to produce news stories. If prices are going up, that’s a signal to produce more news stories and hire more journalists. If prices are going down, that’s a signal to stop producing news stories and stop hiring journalists.
If new media companies charge for access they will hide the signals that they are looking for. The signals new media companies are finding are patterns in the jobs that journalists do each day.